Beyond the Dominant Paradigm

Man with backpack standing on a mountain trail, overlooking a misty evergreen forest at sunrise, symbolizing exploration, reflection, and connection with nature.

A New Way to Think About Purpose

For many people, the idea of life purpose feels overwhelming. We’ve been taught that purpose is something we must find-a singular mission that defines our lives. But what if this way of thinking is limiting rather than liberating? What if purpose isn’t something we have to achieve but something we can live into each day?

This series, Rethinking Purpose Beyond the Dominant Paradigm, explores how conventional ideas about purpose have been shaped by cultural conditioning and how we can move toward a more soulful, connected, and evolving understanding of what it means to live with purpose.

If you prefer to listen or watch, I’ve created a video companion to this article that walks through the main themes and offers an invitation to reflect more deeply. You can watch it below:


What’s Wrong with How We’ve Been Taught to See Purpose?

In the dominant cultural paradigm, purpose is often tied to:

  • Career and Productivity → Your purpose is your job, and your value is in how much you produce.
  • Achievement and Success → Purpose is a grand mission or legacy that must be big and impactful.
  • Future-Oriented Thinking → Purpose is something you find rather than something you live.

This mindset creates unnecessary pressure, making people feel like they must constantly strive, achieve, or prove themselves in order to be living a “meaningful” life. But what if we approached purpose differently?


What This Series Explores

Over the coming weeks, I’ll be sharing articles that challenge these conventional ideas and offer a more soul-aligned, regenerative, and fluid approach to purpose. Here’s what you can expect:

1. What Is the Dominant Paradigm?

An introduction to the dominant paradigm, how it shapes our thinking, and why we need to step outside of it to reclaim authentic purpose.

2. The Productivity Trap: Why We Link Worth with Work

How the dominant paradigm ties purpose to productivity—and how we can free ourselves from the pressure to constantly do in order to feel worthy. This article also explores how breaking free from productivity-driven worth allows us to live with more genuine purpose, prioritizing presence over achievement.

3. The Myth of Individualism: Why Purpose is About Connection

How hyper-individualism isolates us and why a sense of interconnection is essential for deep, fulfilling purpose.

4. The Extractive Mindset: Why We Treat Life as a Resource

How societal conditioning makes us view purpose (and life itself) through a lens of extraction, rather than reciprocity and sustainability.

5. Rethinking Success: How to Measure Meaning in a Different Way

How we can redefine success beyond external markers like money, status, and productivity to embrace a more holistic and fulfilling way of living. This article will also highlight how shifting our definition of success helps us align with a deeper, more personal sense of purpose.

6. How to Think Beyond the Dominant Paradigm

Practical ways to shift your thinking and step into a more soulful and expansive understanding of life purpose.

7. Living the Alternative: Putting New Paradigms into Practice

It’s not enough to think differently—we need to live differently. This final article will explore real ways to integrate these ideas into your life.

8. Rethinking Purpose Beyond the Dominant Paradigm

A final deep dive into why we need to rethink purpose itself—shifting from an external pursuit to a way of being that is fluid, relational, and deeply personal.


Join the Conversation

I’d love to hear your thoughts as we explore these ideas together. Feel free to reflect on these questions:

  • Have you ever felt pressure to “find” your purpose in a way that felt overwhelming or limiting?
  • What assumptions about purpose do you think you’ve inherited from the dominant culture?
  • How would your life feel different if purpose was something you lived, rather than something you had to achieve?

Let’s begin this journey together and open the door to a new way of seeing purpose-one that is expansive, evolving, and deeply personal.

Continue to the next in this series: What is the Dominant Paradigm?

For more perspectives and inspiration, you might also enjoy my Cultural Shift book reviews theme, where I highlight authors who are reimagining society and pointing toward more life-giving possibilities.

The Webster

Part of the Community & Connection path of Alternative Archetypes, The Webster is the weaver of connections, creating spaces of trust, empathy, and belonging. Unlike the Mediator or Peacemaker, the Webster works proactively to prevent division, weaving individuals into resilient communities. Their gift is reminding us that interdependence is our true strength. In today’s fragmented world, their presence is a powerful balm-showing us how unity, inclusivity, and shared stories can transform loneliness into belonging.

Book review: The Unheard Cry for Meaning

A solitary man in a dark suit stands on a misty path at dawn, gazing toward a small glowing light on the horizon, symbolizing hope and meaning in uncertainty

In The Unheard Cry for Meaning, Viktor Frankl builds on his logotherapy work to explore the crisis of meaning in modern life. This collection of essays and lectures critiques the reductionism of much 20th-century psychology and offers a compelling alternative: the human will to meaning. Frankl argues that many neuroses stem from an existential vacuum, not simply from trauma or biology, and calls for a psychology that affirms responsibility, purpose, and spiritual depth. The book is uneven in tone-some essays are scholarly, others more accessible—but the central insight resonates throughout. For readers drawn to soulful reflection and a deeper understanding of what drives human behaviour, this work offers a profound reminder: beneath many of our struggles lies an unheard cry-not for pleasure or power, but for meaning. It’s a timely and thoughtful read for those on a path of inner growth.

We All Share the Same Life Purpose (But It Looks Different for Everyone)

A close-up of an open hand gently cradling an acorn. On the palm is a tattoo of a tree with visible roots, symbolizing growth and potential. The background is softly blurred with natural green tones.

When people talk about life purpose, it’s often in terms of something specific and concrete: a career, a calling, a cause. We’re taught to search for that one thing we’re meant to do, as if purpose is a single thread we need to find and follow. But over the years I’ve come to see purpose differently.

I’ve also shared these reflections in a short video, if you prefer to listen or watch. You might like to pause here and take it in before reading on.

At its heart, I believe we all share the same essential life purpose:
to become the fullest, truest version of ourselves.
To grow into who we already are at the deepest level.
To live with integrity, aligned with our values, and in a way that brings meaning – not only to ourselves, but to those around us.

In other words, our shared life purpose is to self-actualise.

But here’s the key: while the essence of our purpose may be the same, the expression of it will look different for each of us.

For one person, it might mean starting a movement or building a business.
For another, it might mean raising children with compassion, or tending a garden, or creating art that no one else sees.
For someone else, it might mean learning to live gently with chronic illness, or showing up for others in quiet, unnoticed ways.

None of these expressions are more valid than the others. Each one is a unique and authentic unfolding of the same deeper purpose: becoming more fully ourselves.


The Problem with External Definitions of Purpose

Much of the messaging around life purpose focuses on doing something outwardly impressive. But when we define purpose solely by outcomes – especially visible or material ones – we risk missing the point entirely.

Living with purpose doesn’t always lead to success, recognition, or ease. In fact, it may lead us away from conventional success altogether. For me, living with integrity has meant making sacrifices: choosing part-time work to make space for reflection and creativity, living with my parents while navigating mental health challenges, and letting go of some of the things our culture sees as milestones – like home ownership or financial freedom.

Yet these choices have allowed me to live in closer alignment with what matters most to me. And that, to me, is the very definition of purpose.


Self-Actualisation Is Not a Destination

The term self-actualisation often conjures up an image of arrival – as if one day, we’ll finally become our “best self” and stay there. But in reality, self-actualisation is a process. It’s an ongoing journey of deepening self-knowledge, alignment, and growth.

And it’s not always a straight line.

We don’t all have the same resources, opportunities, or health. Life will pull us off course at times. But even in those moments, the invitation remains the same: to return to what feels true. To make choices that honour who we are becoming, even when the road is quiet, meandering, or hard to explain.


A Shared Purpose, Many Expressions

So yes – perhaps we do all have the same life purpose.
But it’s not a job title.
It’s not a mission statement.
It’s not a five-year plan.

It’s something far deeper:
To become more fully and courageously ourselves.
To live in alignment with our values.
To bring our whole selves to the world, in whatever way we can.

That purpose might not make headlines. It might not lead to a bestseller or a TED talk. But it will lead to a life that feels meaningful from the inside out. And that, in the end, is the kind of success that truly matters.

Reflective questions

  1. What does living in alignment with your values look like for you right now?
  2. In what quiet or unseen ways have you expressed your deepest self lately?
  3. How has your understanding of life purpose shifted over time?

Introducing the Community & Connection path

The Community & Connection alternative archetypes embody the deep human need for belonging, cooperation, and shared purpose. These figures serve as the architects of relationships, ensuring that people not only coexist but thrive together. They create bridges where there are divides, structure where there is chaos, and meaning where there is fragmentation.

In a world where digital interactions often replace genuine connection, and social and ideological divides grow deeper, these archetypes remind us that community is an active process. They show us that true belonging is cultivated through intention, communication, and shared experiences.

The Archetypes (coming soon)

Each of the following archetypes represents a different phase in building and maintaining community:

  1. The Webster – A weaver of human relationships, strengthening the social fabric by connecting individuals and fostering networks of mutual support.
  2. The Mediator – A neutral presence who facilitates communication, helping others navigate conflict and find common ground.
  3. The Peacemaker – A harmony-seeker who works to restore balance and reconciliation in relationships and groups.
  4. The Organiser – The practical force that transforms ideas into reality, ensuring that collective efforts are structured and effective.
  5. The Ritualist – A guardian of sacred traditions who helps communities find meaning and continuity through shared rituals and ceremonies.

Discover more in the video below

Find out more about the Alternative Archetypes here

A Pocket-Sized Invitation to Wisdom

A solitary figure sits on a bench at dawn, overlooking a quiet, misty landscape-perhaps a valley or lake. The light is soft, evoking stillness, impermanence, and quiet contemplation. A single fallen leaf rests nearby, hinting at the passage of time. The scene conveys presence, mortality, and the peace that can come from accepting both.

In Meditations for Mortals, Oliver Burkeman distils big ideas into small, potent reflections. Each short piece invites the reader to pause, reflect, and reorient toward a more present and meaningful life. This is not a book of answers, but of reminders – of the strange, fleeting nature of existence and the possibility of living well within it. I’ve written a full review exploring how this book speaks to those drawn to soulful living and inner growth. If you’re looking for a grounded, wise companion to your days, you can read more in the full review now live on the site.

Why Living with Integrity Matters More Than Success

A contemplative person walks a winding forest path at sunset, symbolizing a life lived with integrity and quiet purpose, rather than conventional success.

When the Future Self Doesn’t Quite Fit

I’ve been reflecting recently on a course I took about the “Future Self” – a popular personal development approach that encourages you to envision a bold, successful version of yourself ten years from now, and then make decisions as though you’re already that person. At first, it sounds empowering. But as the course went on, I found myself pulling back.

The final lesson landed with a phrase that made me question this particular approach (which is not that of Benjamin Hardy himself):
“When you align with a higher purpose and know that you are divinely supported, transformation just becomes inevitable.”

If you’d prefer to listen to these reflections- or take them in at a slower pace- here’s a short video version of this post.

A Beautiful Sentiment- But Not the Whole Story

It’s a beautiful sentiment- if it resonates with you. And for some, it might be exactly what they need to hear. But it didn’t quite land for me. Not because I don’t believe in growth or purpose, but because I’ve come to see life in more grounded, more complex terms.

I don’t have an issue with the Future Self approach as a whole. In fact, I think Benjamin Hardy’s work can be genuinely helpful for people who are looking for clarity and structure in moving toward a compelling vision of their lives. Where I diverge is with the idea- sometimes expressed or implied (not by Hardy himself) -that if you align with a higher purpose and believe deeply enough, transformation becomes inevitable.

Integrity Over Inevitable Transformation

In my experience, life doesn’t always follow that neat a path. People can be deeply aligned with their values, faithful to their purpose, and still face enormous challenges or see their plans unravel. That doesn’t mean they were doing it wrong. It just means that life is complex, and not every story fits the arc of certain success. I believe the deeper goal isn’t guaranteed transformation, but integrity: the quiet, grounded commitment to living in alignment with what matters – regardless of the outcome.

Building a Life You Can Stand Behind

For me, the most important thing isn’t to chase an ideal version of myself or to strive endlessly for change. It’s to know myself deeply – and to construct a life that aligns with my values and inner compass. A life I can stand behind. A life that feels honest.

That kind of life isn’t always easy. In fact, it’s often shaped by what we’re willing to let go of.

Choosing Presence Over Performance

These aren’t glamorous choices. They’re not the kind of thing that typically shows up in glossy Instagram posts or TED talks. But they may allow you to live with integrity – a life that feels like yours, even if it doesn’t look like “success” from the outside. . For me, that meant not owning a home, not taking regular holidays, and choosing part-time work so that I have space to make art, walk in nature, and process life at a gentler pace.

I’m aware that not everyone has the same options. I share this not as a prescription, but simply as a reflection on what has allowed me to live more in alignment with what matters to me.

We don’t talk enough about this kind of life. The quiet, soulful life. The life that chooses presence over performance. That honours limitations as much as aspirations. That trades certainty for authenticity.

The Real Work of Staying True

I don’t believe transformation is inevitable. And I don’t believe that if it hasn’t happened for you yet, you’re doing something wrong. Sometimes, holding steady is the most courageous thing you can do. Sometimes, the real work is just staying true to yourself in a world that constantly tells you to be someone else.

That’s the kind of future self I care about-the one who can look back and say:
I lived my life in alignment with what mattered. And that was enough.

The Egalitarian

Collage-style portrait of a Black man in regal, patchwork robes symbolizing the Egalitarian archetype, surrounded by historical civil rights imagery, justice symbols, and American iconography

The Egalitarian is a powerful archetype for our times – one who challenges injustice, empowers the marginalized, and reimagines systems rooted in equity and fairness. Fuelled by empathy and courage, they inspire collective change while holding firm to the ideal that every voice matters. Discover how this archetype offers not only a call to action but a vision of healing, unity, and shared humanity.

Watch the extended video for a more in-depth look at this archetype, including insights that go beyond the written page.

This archetype is part of the The Healing & Service pathway, archetypes which embody the human impulse to support, guide, and restore balance – whether through personal healing, community service, or the transformation of collective wounds. These archetypes remind us that healing is not only about curing ailments but about fostering wholeness in ourselves, others, and the world. They work in different ways, from the deeply personal journey of the Wounded Healer to the broad social vision of the Egalitarian.

Find out more about this pathway

Stay Connected to the Journey

Don’t miss a single archetype.
Sign up for the Alternative Archetypes monthly newsletter and unlock our free Wisdom and Insight archetypes guide – a beautifully illustrated gateway to the archetypes of intuition, insight, and inner light.

Each month you will receive:

  • A round-up of the newly released cards
  • Insights into the meaning behind each archetype
  • Reflections and philosophy from the heart of the project

The Artist’s Way

A woman with shoulder-length brown hair walks alone down a garden path, holding a notebook in her right hand. She wears a mustard-yellow jacket and a dark green dress. The path is lined with lush greenery and blooming red flowers, with a metal archway visible in the distance, evoking a sense of quiet reflection and creative solitude.

A Spiritual Path to Higher Creativity

Julia Cameron’s The Artist’s Way is a soulful 12-week guide to recovering creativity. With core practices like Morning Pages and Artist Dates, the book supports inner healing, emotional clarity, and artistic freedom. Whether you’re blocked, hesitant, or simply longing to express yourself more fully, Cameron offers a gentle yet powerful path to reconnect with your creative self.

This review is part of my Creative Living & Self-Expressive series – books that celebrate everyday creativity as a path to inner freedom, joy, and wholeness. Whether you’re nurturing a creative habit or simply longing to express yourself more fully, you’ll find gentle encouragement and soulful insight here.

If you’re drawn to living more creatively, you might also enjoy exploring the Creative and Expressive Alternative Archetypessoulful guides for those whose purpose is found in making, imagining, and expressing.

When Life Doesn’t Add Up

A contemplative woman sits beneath a tree, lost in thought, beside a large, faded image of an elderly man labelled “Book of Job.” The scene, painted in warm, muted tones, evokes a quiet dialogue across time - reflecting on suffering, wisdom, and the search for meaning.

What Ancient Wisdom Can Teach Us About Purpose and Control

We’ve all been sold stories -stories that tell us that if we just follow the steps, believe hard enough, or align with a higher purpose, our lives will unfold beautifully. That success will follow. That transformation is inevitable.

But what if that’s not always true?

The dangers of survivorship bias

In the previous post, I wrote about the dangers of survivorship bias – how self-help formulas often only highlight those who “made it” while erasing the many who followed the same path but didn’t end up with shiny results. And I’ve explored the discomfort I felt during a course when I encountered the idea that aligning with divine support guarantees transformation. It’s a lovely idea – but it doesn’t reflect the full complexity of life as I’ve come to understand it.

Insights from ancient wisdom

More recently, I found myself returning to the Book of Job – an ancient story that feels startlingly relevant in our era of curated success and spiritualized self-improvement.

Job, as you may recall, was a righteous man who lost everything: his wealth, his health, even his children. His friends insisted that he must have done something wrong. That suffering surely meant failure. But Job held his ground. He refused to accept that pain was a sign of guilt or that success was proof of righteousness.

In many ways, the Book of Job is a bold counter-narrative – one that challenges the idea that we’re always in control or that our lives are a reflection of our worthiness. It’s a reminder that bad things happen to good people. That integrity and hardship can coexist. That sometimes, there is no tidy arc or comforting explanation.

I explore this in the video below, where I reflect on how the story of Job speaks to the complexity of life, spiritual surrender, and soul-aligned living.

Is life a meritocracy?

What’s striking to me is how enduring this question is. From ancient wisdom texts to modern personal development, we keep wrestling with the same theme: Is life a meritocracy? Are we blessed because we are good? Or is there a deeper, messier, more mysterious story unfolding?

The version of the divine we encounter in Job is not a cosmic vending machine. It does not reward performance or punish failure in predictable ways. In fact, Job never gets a clear answer. What he receives instead is a kind of awe – a confrontation with the vastness of life and its untameable complexity.

That’s a different kind of spirituality. One that doesn’t promise control but invites surrender. One that doesn’t measure success in outcomes, but in faithfulness – to your values, to your truth, to your soul’s calling.

It’s easy to get pulled into the orbit of “manifestation,” of believing that if you can just align your vibration or intentions, the universe will reward you. And for some, that language might resonate. But for me, it’s always felt too tidy. Too transactional. And the truth is – it doesn’t actually work. At least, not in any consistent or reliable way. Life doesn’t hand out blessings in proportion to how well we visualize or how deeply we believe or what a “good” person we are. I’ve known too many thoughtful, courageous, soul-aligned people whose lives haven’t turned out the way they hoped. Not because they were doing something wrong – but because life doesn’t always follow a neat script.

A loss of faith

And when those promises don’t deliver – when transformation doesn’t arrive “inevitably” – it can leave people not just disappointed but devastated. It can shake their sense of trust in life, in themselves, even in whatever they call God. The subtle message becomes: “You must not have aligned deeply enough. You must not have believed hard enough.” Which, to me, feels like a spiritualized version of the same old meritocracy. And just like Job, people are left sitting in the ashes, trying to make sense of what went wrong – when maybe nothing did.

Honouring reality

The Job story helps me honour the realities that many people face – loss, illness, unexpected twists that no amount of planning or alignment can prevent. It reminds me that the deeper task is not to control life, but to remain true to ourselves within it.

So, when I talk about the future now, I’m not asking: “How can I guarantee success?” I’m asking: How can I live with integrity in the face of uncertainty? How can I build a life I respect – even if it doesn’t go to plan?

That, to me, is a more soulful path.

To ponder

  • Have you ever felt disillusioned by promises of transformation or success? How did you navigate that?
  • What helps you stay true to yourself when life doesn’t go the way you’d hoped?
  • Does the story of Job- or another ancient story – offer you a sense of perspective or comfort?

If this piece resonated with you, you’ll find more like it in the Soulful Living & Inner Growth themed book reviews – gentle reflections on staying true to yourself, navigating uncertainty, and cultivating meaning from the inside out.