We All Share the Same Life Purpose (But It Looks Different for Everyone)

A close-up of an open hand gently cradling an acorn. On the palm is a tattoo of a tree with visible roots, symbolizing growth and potential. The background is softly blurred with natural green tones.

When people talk about life purpose, it’s often in terms of something specific and concrete: a career, a calling, a cause. We’re taught to search for that one thing we’re meant to do, as if purpose is a single thread we need to find and follow. But over the years I’ve come to see purpose differently.

I’ve also shared these reflections in a short video, if you prefer to listen or watch. You might like to pause here and take it in before reading on.

At its heart, I believe we all share the same essential life purpose:
to become the fullest, truest version of ourselves.
To grow into who we already are at the deepest level.
To live with integrity, aligned with our values, and in a way that brings meaning – not only to ourselves, but to those around us.

In other words, our shared life purpose is to self-actualise.

But here’s the key: while the essence of our purpose may be the same, the expression of it will look different for each of us.

For one person, it might mean starting a movement or building a business.
For another, it might mean raising children with compassion, or tending a garden, or creating art that no one else sees.
For someone else, it might mean learning to live gently with chronic illness, or showing up for others in quiet, unnoticed ways.

None of these expressions are more valid than the others. Each one is a unique and authentic unfolding of the same deeper purpose: becoming more fully ourselves.


The Problem with External Definitions of Purpose

Much of the messaging around life purpose focuses on doing something outwardly impressive. But when we define purpose solely by outcomes – especially visible or material ones – we risk missing the point entirely.

Living with purpose doesn’t always lead to success, recognition, or ease. In fact, it may lead us away from conventional success altogether. For me, living with integrity has meant making sacrifices: choosing part-time work to make space for reflection and creativity, living with my parents while navigating mental health challenges, and letting go of some of the things our culture sees as milestones – like home ownership or financial freedom.

Yet these choices have allowed me to live in closer alignment with what matters most to me. And that, to me, is the very definition of purpose.


Self-Actualisation Is Not a Destination

The term self-actualisation often conjures up an image of arrival – as if one day, we’ll finally become our “best self” and stay there. But in reality, self-actualisation is a process. It’s an ongoing journey of deepening self-knowledge, alignment, and growth.

And it’s not always a straight line.

We don’t all have the same resources, opportunities, or health. Life will pull us off course at times. But even in those moments, the invitation remains the same: to return to what feels true. To make choices that honour who we are becoming, even when the road is quiet, meandering, or hard to explain.


A Shared Purpose, Many Expressions

So yes – perhaps we do all have the same life purpose.
But it’s not a job title.
It’s not a mission statement.
It’s not a five-year plan.

It’s something far deeper:
To become more fully and courageously ourselves.
To live in alignment with our values.
To bring our whole selves to the world, in whatever way we can.

That purpose might not make headlines. It might not lead to a bestseller or a TED talk. But it will lead to a life that feels meaningful from the inside out. And that, in the end, is the kind of success that truly matters.

Reflective questions

  1. What does living in alignment with your values look like for you right now?
  2. In what quiet or unseen ways have you expressed your deepest self lately?
  3. How has your understanding of life purpose shifted over time?

Introducing the Community & Connection path

The Community & Connection alternative archetypes embody the deep human need for belonging, cooperation, and shared purpose. These figures serve as the architects of relationships, ensuring that people not only coexist but thrive together. They create bridges where there are divides, structure where there is chaos, and meaning where there is fragmentation.

In a world where digital interactions often replace genuine connection, and social and ideological divides grow deeper, these archetypes remind us that community is an active process. They show us that true belonging is cultivated through intention, communication, and shared experiences.

The Archetypes (coming soon)

Each of the following archetypes represents a different phase in building and maintaining community:

  1. The Webster – A weaver of human relationships, strengthening the social fabric by connecting individuals and fostering networks of mutual support.
  2. The Mediator – A neutral presence who facilitates communication, helping others navigate conflict and find common ground.
  3. The Peacemaker – A harmony-seeker who works to restore balance and reconciliation in relationships and groups.
  4. The Organiser – The practical force that transforms ideas into reality, ensuring that collective efforts are structured and effective.
  5. The Ritualist – A guardian of sacred traditions who helps communities find meaning and continuity through shared rituals and ceremonies.

Discover more in the video below

Find out more about the Alternative Archetypes here

A Pocket-Sized Invitation to Wisdom

A solitary figure sits on a bench at dawn, overlooking a quiet, misty landscape-perhaps a valley or lake. The light is soft, evoking stillness, impermanence, and quiet contemplation. A single fallen leaf rests nearby, hinting at the passage of time. The scene conveys presence, mortality, and the peace that can come from accepting both.

In Meditations for Mortals, Oliver Burkeman distils big ideas into small, potent reflections. Each short piece invites the reader to pause, reflect, and reorient toward a more present and meaningful life. This is not a book of answers, but of reminders – of the strange, fleeting nature of existence and the possibility of living well within it. I’ve written a full review exploring how this book speaks to those drawn to soulful living and inner growth. If you’re looking for a grounded, wise companion to your days, you can read more in the full review now live on the site.

Why Living with Integrity Matters More Than Success

A contemplative person walks a winding forest path at sunset, symbolizing a life lived with integrity and quiet purpose, rather than conventional success.

When the Future Self Doesn’t Quite Fit

I’ve been reflecting recently on a course I took about the “Future Self” – a popular personal development approach that encourages you to envision a bold, successful version of yourself ten years from now, and then make decisions as though you’re already that person. At first, it sounds empowering. But as the course went on, I found myself pulling back.

The final lesson landed with a phrase that made me question this particular approach (which is not that of Benjamin Hardy himself):
“When you align with a higher purpose and know that you are divinely supported, transformation just becomes inevitable.”

If you’d prefer to listen to these reflections- or take them in at a slower pace- here’s a short video version of this post.

A Beautiful Sentiment- But Not the Whole Story

It’s a beautiful sentiment- if it resonates with you. And for some, it might be exactly what they need to hear. But it didn’t quite land for me. Not because I don’t believe in growth or purpose, but because I’ve come to see life in more grounded, more complex terms.

I don’t have an issue with the Future Self approach as a whole. In fact, I think Benjamin Hardy’s work can be genuinely helpful for people who are looking for clarity and structure in moving toward a compelling vision of their lives. Where I diverge is with the idea- sometimes expressed or implied (not by Hardy himself) -that if you align with a higher purpose and believe deeply enough, transformation becomes inevitable.

Integrity Over Inevitable Transformation

In my experience, life doesn’t always follow that neat a path. People can be deeply aligned with their values, faithful to their purpose, and still face enormous challenges or see their plans unravel. That doesn’t mean they were doing it wrong. It just means that life is complex, and not every story fits the arc of certain success. I believe the deeper goal isn’t guaranteed transformation, but integrity: the quiet, grounded commitment to living in alignment with what matters – regardless of the outcome.

Building a Life You Can Stand Behind

For me, the most important thing isn’t to chase an ideal version of myself or to strive endlessly for change. It’s to know myself deeply – and to construct a life that aligns with my values and inner compass. A life I can stand behind. A life that feels honest.

That kind of life isn’t always easy. In fact, it’s often shaped by what we’re willing to let go of.

Choosing Presence Over Performance

These aren’t glamorous choices. They’re not the kind of thing that typically shows up in glossy Instagram posts or TED talks. But they may allow you to live with integrity – a life that feels like yours, even if it doesn’t look like “success” from the outside. . For me, that meant not owning a home, not taking regular holidays, and choosing part-time work so that I have space to make art, walk in nature, and process life at a gentler pace.

I’m aware that not everyone has the same options. I share this not as a prescription, but simply as a reflection on what has allowed me to live more in alignment with what matters to me.

We don’t talk enough about this kind of life. The quiet, soulful life. The life that chooses presence over performance. That honours limitations as much as aspirations. That trades certainty for authenticity.

The Real Work of Staying True

I don’t believe transformation is inevitable. And I don’t believe that if it hasn’t happened for you yet, you’re doing something wrong. Sometimes, holding steady is the most courageous thing you can do. Sometimes, the real work is just staying true to yourself in a world that constantly tells you to be someone else.

That’s the kind of future self I care about-the one who can look back and say:
I lived my life in alignment with what mattered. And that was enough.

The Egalitarian

Collage-style portrait of a Black man in regal, patchwork robes symbolizing the Egalitarian archetype, surrounded by historical civil rights imagery, justice symbols, and American iconography

The Egalitarian is a powerful archetype for our times – one who challenges injustice, empowers the marginalized, and reimagines systems rooted in equity and fairness. Fuelled by empathy and courage, they inspire collective change while holding firm to the ideal that every voice matters. Discover how this archetype offers not only a call to action but a vision of healing, unity, and shared humanity.

Watch the extended video for a more in-depth look at this archetype, including insights that go beyond the written page.

This archetype is part of the The Healing & Service pathway, archetypes which embody the human impulse to support, guide, and restore balance – whether through personal healing, community service, or the transformation of collective wounds. These archetypes remind us that healing is not only about curing ailments but about fostering wholeness in ourselves, others, and the world. They work in different ways, from the deeply personal journey of the Wounded Healer to the broad social vision of the Egalitarian.

Find out more about this pathway

Stay Connected to the Journey

Don’t miss a single archetype.
Sign up for the Alternative Archetypes monthly newsletter and unlock our free Wisdom and Insight archetypes guide – a beautifully illustrated gateway to the archetypes of intuition, insight, and inner light.

Each month you will receive:

  • A round-up of the newly released cards
  • Insights into the meaning behind each archetype
  • Reflections and philosophy from the heart of the project

The Artist’s Way

A woman with shoulder-length brown hair walks alone down a garden path, holding a notebook in her right hand. She wears a mustard-yellow jacket and a dark green dress. The path is lined with lush greenery and blooming red flowers, with a metal archway visible in the distance, evoking a sense of quiet reflection and creative solitude.

A Spiritual Path to Higher Creativity

Julia Cameron’s The Artist’s Way is a soulful 12-week guide to recovering creativity. With core practices like Morning Pages and Artist Dates, the book supports inner healing, emotional clarity, and artistic freedom. Whether you’re blocked, hesitant, or simply longing to express yourself more fully, Cameron offers a gentle yet powerful path to reconnect with your creative self.

This review is part of my Creative Living & Self-Expressive series – books that celebrate everyday creativity as a path to inner freedom, joy, and wholeness. Whether you’re nurturing a creative habit or simply longing to express yourself more fully, you’ll find gentle encouragement and soulful insight here.

If you’re drawn to living more creatively, you might also enjoy exploring the Creative and Expressive Alternative Archetypessoulful guides for those whose purpose is found in making, imagining, and expressing.

When Life Doesn’t Add Up

A contemplative woman sits beneath a tree, lost in thought, beside a large, faded image of an elderly man labelled “Book of Job.” The scene, painted in warm, muted tones, evokes a quiet dialogue across time - reflecting on suffering, wisdom, and the search for meaning.

What Ancient Wisdom Can Teach Us About Purpose and Control

We’ve all been sold stories -stories that tell us that if we just follow the steps, believe hard enough, or align with a higher purpose, our lives will unfold beautifully. That success will follow. That transformation is inevitable.

But what if that’s not always true?

The dangers of survivorship bias

In the previous post, I wrote about the dangers of survivorship bias – how self-help formulas often only highlight those who “made it” while erasing the many who followed the same path but didn’t end up with shiny results. And I’ve explored the discomfort I felt during a course when I encountered the idea that aligning with divine support guarantees transformation. It’s a lovely idea – but it doesn’t reflect the full complexity of life as I’ve come to understand it.

Insights from ancient wisdom

More recently, I found myself returning to the Book of Job – an ancient story that feels startlingly relevant in our era of curated success and spiritualized self-improvement.

Job, as you may recall, was a righteous man who lost everything: his wealth, his health, even his children. His friends insisted that he must have done something wrong. That suffering surely meant failure. But Job held his ground. He refused to accept that pain was a sign of guilt or that success was proof of righteousness.

In many ways, the Book of Job is a bold counter-narrative – one that challenges the idea that we’re always in control or that our lives are a reflection of our worthiness. It’s a reminder that bad things happen to good people. That integrity and hardship can coexist. That sometimes, there is no tidy arc or comforting explanation.

I explore this in the video below, where I reflect on how the story of Job speaks to the complexity of life, spiritual surrender, and soul-aligned living.

Is life a meritocracy?

What’s striking to me is how enduring this question is. From ancient wisdom texts to modern personal development, we keep wrestling with the same theme: Is life a meritocracy? Are we blessed because we are good? Or is there a deeper, messier, more mysterious story unfolding?

The version of the divine we encounter in Job is not a cosmic vending machine. It does not reward performance or punish failure in predictable ways. In fact, Job never gets a clear answer. What he receives instead is a kind of awe – a confrontation with the vastness of life and its untameable complexity.

That’s a different kind of spirituality. One that doesn’t promise control but invites surrender. One that doesn’t measure success in outcomes, but in faithfulness – to your values, to your truth, to your soul’s calling.

It’s easy to get pulled into the orbit of “manifestation,” of believing that if you can just align your vibration or intentions, the universe will reward you. And for some, that language might resonate. But for me, it’s always felt too tidy. Too transactional. And the truth is – it doesn’t actually work. At least, not in any consistent or reliable way. Life doesn’t hand out blessings in proportion to how well we visualize or how deeply we believe or what a “good” person we are. I’ve known too many thoughtful, courageous, soul-aligned people whose lives haven’t turned out the way they hoped. Not because they were doing something wrong – but because life doesn’t always follow a neat script.

A loss of faith

And when those promises don’t deliver – when transformation doesn’t arrive “inevitably” – it can leave people not just disappointed but devastated. It can shake their sense of trust in life, in themselves, even in whatever they call God. The subtle message becomes: “You must not have aligned deeply enough. You must not have believed hard enough.” Which, to me, feels like a spiritualized version of the same old meritocracy. And just like Job, people are left sitting in the ashes, trying to make sense of what went wrong – when maybe nothing did.

Honouring reality

The Job story helps me honour the realities that many people face – loss, illness, unexpected twists that no amount of planning or alignment can prevent. It reminds me that the deeper task is not to control life, but to remain true to ourselves within it.

So, when I talk about the future now, I’m not asking: “How can I guarantee success?” I’m asking: How can I live with integrity in the face of uncertainty? How can I build a life I respect – even if it doesn’t go to plan?

That, to me, is a more soulful path.

To ponder

  • Have you ever felt disillusioned by promises of transformation or success? How did you navigate that?
  • What helps you stay true to yourself when life doesn’t go the way you’d hoped?
  • Does the story of Job- or another ancient story – offer you a sense of perspective or comfort?

If this piece resonated with you, you’ll find more like it in the Soulful Living & Inner Growth themed book reviews – gentle reflections on staying true to yourself, navigating uncertainty, and cultivating meaning from the inside out.

The Guide

A richly textured, dreamlike illustration of the Guide archetype. A large female figure in profile, with a calm, focused expression, is adorned with celestial and navigational symbols - compasses, star charts, and wheels - integrated into her elaborate headdress. She holds an open book from which a spiralling path made of text flows outward, winding through a surreal landscape. On the path below, two small human figures walk together toward a distant, robed figure in the mist. The background evokes an ethereal sky, blending stars, maps, and organic forms, symbolizing wisdom, direction, and the journey of self-discovery.

Continuing the series of Alternative Archetypes, meet The Guide archetype who serves as a calm and steady presence in a chaotic world- offering direction without dominance, clarity without control. Rooted in humility, Guides walk alongside others, helping them discern their way forward. They draw on lived experience, frameworks, and deep listening to empower people to navigate complexity with confidence. In contrast to healers or changemakers, Guides focus not on fixing or leading, but on equipping others to find their own way. Whether through coaching, parenting, mentoring, or community work, Guides bring tools, insight, and compassionate questioning. Their light shines brightest when they remain in the background- fostering growth, independence, and resilience. In today’s world of overload and overwhelm, the Guide’s gifts are more needed than ever.

Watch the extended video for a more in-depth look at this archetype, including insights that go beyond the written page.

The Healing & Service pathway

The Healing & Service-Oriented archetypes embody the human impulse to support, guide, and restore balance – whether through personal healing, community service, or the transformation of collective wounds. These archetypes remind us that healing is not only about curing ailments but about fostering wholeness in ourselves, others, and the world. They work in different ways, from the deeply personal journey of the Wounded Healer to the broad social vision of the Egalitarian.

Find out more about this pathway

Stay Connected to the Journey

Don’t miss a single archetype.
Sign up for the Alternative Archetypes monthly newsletter and unlock our free Wisdom and Insight archetypes guide – a beautifully illustrated gateway to the archetypes of intuition, insight, and inner light.

Each month you will receive:

  • A round-up of the newly released cards
  • Insights into the meaning behind each archetype
  • Reflections and philosophy from the heart of the project

Big Magic book review

A wooden table filled with painting supplies, including watercolour paints, paint tubes, brushes, a jar of pink-tinted water, and several sheets and notebooks displaying abstract, colourful brushstrokes in vibrant hues like teal, orange, pink, and blue. The scene suggests a creative and expressive art-making process.

Elizabeth Gilbert’s Big Magic is a luminous call to creative living – boldly, imperfectly, and with a generous heart. Blending soulful insight with playful wisdom, this book encourages us to honour inspiration, embrace fear, and make things simply because we love to. A perfect companion for those seeking to reconnect with their creative spirit.

I’ve just posted a full review of this book on the book review pages.

This review forms part of my Creative & Self-Expressive series – books that celebrate everyday creativity as a path to inner freedom, joy, and wholeness. Whether you’re nurturing a creative habit or simply longing to express yourself more fully, you’ll find gentle encouragement and soulful insight here.

The Problem with the Success Formula

A solitary figure stands on a windswept hill, gazing over a vast, untamed landscape of rolling hills beneath a cloudy sky. Beside them, a weathered wooden signpost points in multiple directions, symbolizing uncertainty and the search for direction.

We’ve all seen it before – the book, the podcast, the YouTube video – that promises a life of success if you just follow these five steps, these seven habits, this one golden rule. And to prove it works, the author rolls out a parade of successful people who supposedly followed the formula and made it big.

But here’s the thing: what about all the people who followed the same formula and didn’t end up successful?

Survivorship Bias: What We’re Not Told

That question sits at the heart of my discomfort with many popular self-help and personal development books. Too often, they rely on something called survivorship bias – a cognitive shortcut where we focus only on the people who “made it” and ignore all the others who didn’t.

There’s a powerful illustration of this from illusionist Derren Brown. In one of his experiments, he gave a person a “winning formula” for betting on horses. Over a series of races, the person kept winning and was convinced they’d stumbled onto something amazing. But then Brown revealed the trick: he’d given the same formulas to lots of different people, and only showed the one who, by sheer chance, ended up winning. The rest – the far more numerous rest – disappeared from the narrative.

That’s how so many of these success stories work. They’re compelling, polished, and hopeful – but they don’t tell the whole story. And when we internalize them, we can start to feel that if we don’t succeed, it must be our fault. Maybe we didn’t believe hard enough. Maybe we didn’t follow the formula to the letter. Maybe we just weren’t “meant” for success.

If you’d rather listen than read, I’ve shared this reflection in a short video below—it follows the same thread, offering a gentle space to pause and consider these ideas.

The Hidden Cost of These Narratives

But life is more complex than that. People come from vastly different starting points, carry different traumas and responsibilities, and face very real structural and situational barriers. A single path, no matter how well-marketed, can never fit everyone.

This is one of the reasons I don’t read autobiographies. Too often, they’re written with the benefit of hindsight, edited into a tidy arc with a satisfying resolution. The messy middle – the detours, doubts, dead ends – is smoothed over or reframed as inevitable steps on the path to greatness.

Why Life Doesn’t Follow a Formula

I’ve come to believe that we each have a different path – not necessarily leading to fame or fortune, but to meaning, integrity, and alignment with who we truly are. That kind of success isn’t built on formulas. It’s cultivated through deep listening, slow unfolding, and a willingness to live your own questions rather than rush to someone else’s answers.

If you’ve ever felt like you were doing all the right things but still not getting where you wanted to go, know this: you’re not broken. You’re not failing. You’re just human – and you deserve an approach that honours that.

Coming Up in This Series

If you’ve ever felt uneasy with the self-help world’s shiny promises or found that life doesn’t always reward your best efforts, you’re not alone. In the coming posts, I’ll be exploring what happens when life doesn’t add up the way we were told it would – and how ancient wisdom, lived experience, and psychological research offer us a more grounded, compassionate path forward. From questioning the meritocracy of “manifestation” to reimagining what life purpose really means, this series invites you to step away from the formulas and reconnect with your own inner compass. It’s a journey toward a more soulful kind of success – one rooted not in outcomes, but in integrity, meaning, and becoming more fully yourself.